Study says that more than 30% of consumers click on paid listings.
Before heading ahead, let us first understand what is Pay-Per-Click (PPC).
Pay-Per-Click is an online advertising payment model where the payment is based solely on qualifying click-throughs. How it works is explained in few simple points as mentioned under:
- Bid on relevant keywords
- Advertising engine displays the text you provide on their results page or their network of websites.
- You pay only when people click.
- Yahoo
- MSN
- Find What
- Ask Jeeves/ Teoma
- Setting and tracking goals
- Analysis of sector and keywords
- Conversion Metrics
- Campaign and Network Strategy
- Bidding Strategy
- Ad Creative and Copy writing
- Destination and Landing Page Strategy
- Campaign Reviews and Optimisation
- SEO Integration
- Affiliate Integration
- Marketing Integration
- Reporting, Observations and recommendations






