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PPC Management

Study says that more than 30% of consumers click on paid listings.


Before heading ahead, let us first understand what is Pay-Per-Click (PPC).
Pay-Per-Click is an online advertising payment model where the payment is based solely on qualifying click-throughs. How it works is explained in few simple points as mentioned under:
  • Bid on relevant keywords
  • Advertising engine displays the text you provide on their results page or their network of websites.
  • You pay only when people click.
Online advertising helps to get instant visibility and the cost of entrance is small. The major players/ engines in PPC are:
  • Google
  • Yahoo
  • MSN
  • Find What
  • Ask Jeeves/ Teoma
Revolute Solution provides a full PPC management service. The following will best explain you:
  • Setting and tracking goals
  • Analysis of sector and keywords
  • Conversion Metrics
  • Campaign and Network Strategy
  • Bidding Strategy
  • Ad Creative and Copy writing
  • Destination and Landing Page Strategy
  • Campaign Reviews and Optimisation
  • SEO Integration
  • Affiliate Integration
  • Marketing Integration
  • Reporting, Observations and recommendations
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